Yellow Pages Are to Cease Print Production
After 51 years the famous Yellow Pages is going to cease printing their business directory. The owner of the Yellow Pages, Yell has announced that the 104 final editions will be distributed next January.
Yell are planning to go fully digital and “help a million businesses be found, chosen and trusted by more customers online by 2020”.
Richard Hanscott, chief executive of Yell, said:
“After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first edition in 1966.
“How many brands can say they’ve had customers with them for over 50 years? Like many businesses, Yell has found that succeeding in digital demands constant change and innovation. We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.”
Is There Still Room For Print?
In a world where technology has been built into every aspect of our lives, from our cars to our homes is there still a place in the world for printed media? We wrote about this a few months ago and I believe there is still a huge market for printed media. It is still a vital form of information for many people.
If you would like to get in touch with the team here at Gambit Print about outsourcing your print management, get in touch with us by using the contact form below, or you could call us on 01562 731313